FiFi Awards Highlights


The 23rd Annual Fragrance Foundation Awards was held at The Brewery & we were thrilled to welcome back Natasha Kaplinsky as compère. Rebecca Ferguson entertained us all. 


The 22nd Fragrance Foundation Awards UK was held at The Brewery, City of London once again Compered by Natasha Kaplinsky with over 500 industry guests and Alesha Dixon performed.



21st Annual FiFi Awards was once again held at The Brewery, City of London with new Compere Natasha Kaplinsky with over 500 industry guests.



20th Annual FiFi UK Fragrance Awards move to The Brewery, City of London. Presenters included Richard E Grant, Kim Kardashian and Nancy Dell'Olio. New categories for 2012 included Retailer of The Year, Best New Home Fragrance and Perfume Extroadinaire.



19th FiFi UK Fragrance Awards move to Banqueting Hall attending 360 industry guests. 


FiFi UK Fragrance Awards move to Royal Opera House, in aid of Look Good…Feel Better. Special Award for launch of the decade went to Coco Mademoiselle. 


Jean Paul Guerlain receives FiFi Award for creativity and special services to the fragrance industry. 


15th FiFi Awards! Fragrance companies are more willing to break with the 'status quo' and are more open to new distribution, strategic alliances and media alternatives.  World of Interiors sponsor Best New Home Fragrance award. 


Celebrity fragrances become a key category in the industry.  Marie Claire readers vote on the Best New Scent for the FiFi Awards.  The first new 'Best Home Fragrance' award is given to Jasper Conran. 


In Style Magazine sponsors a Modern Classic Scent award, GQ sponsors the Most Distinguished Gentlemen's Fragrance and House of Fraser customers vote in the People's Choice award.


The Perfume Shop launch the first customer- nominated FiFi Award.  Cosmopolitan magazine sponsors the 'Sexiest Fragrance' Award and ES Magazine readers nominate their favourite 'Scent of the City'.  The Foundation introduces the Fragrance Retailer of the Year Award.


10th Anniversary and the first year that the FiFi Awards support Teenage Cancer Trust. 


The FiFi UK Awards move to The Dorchester, to accommodate 400 guests from the fragrance industry, and support Macmillan Cancer Relief.


Two new awards introduced - Best New Fragrance in Limited Distribution (under 50 doors) and the first publicly -voted award - Scent of the 20th Century. 


Seventh annual presentation of the FiFi Awards UK moves to The  Banqueting House, Four categories - new prestige fragrances, advertising, packaging and classic fragrances.


First FiFi Awards given at COPRA Lunch at the Savoy.  Two categories - Best New Men's & Women's Prestige Fragrances.  Winners were Heritage by Guerlain and Gio by Giorgio Armani.